The Heart Behind Cupda 

Cupda began as a belief that clothing should be comfortable, thoughtful, and meaningful. Rooted in sustainable fashion and slow living, Cupda is a Pune-based fashion brand creating premium cotton clothing and timeless everyday wear for conscious wardrobes. Inspired by nature and mindful craftsmanship, the brand focuses on slow fashion over fast trends.

Cupda was founded by Swarda Phutane, a fashion designer, whose vision was to create clothing that blends simplicity, conscious craftsmanship, and sustainable design. Through Cupda, she brings together natural fabrics, careful detailing, and a thoughtful design process that values quality, comfort, and the hands behind the work.

Today, Cupda represents sustainable cotton clothing where comfort meets elegance  offering minimalist, timeless designs for those who choose style with purpose.